Social media payment link

Payment Links Made Simple – Even Your Kids Can Do It!

The adoption of digitization in India has created a need for effortless and accessible means of digital payment to benefit businesses of all sizes into a cashless economy. Using digitization to transform business operations reduces or even eliminates the processes that do not require human intervention. Also using of digital payment reduces the efforts of standing in the queue to make payment to the client.  Small businesses like home-based businesses that deal in cash and do not have any website or online store can manage payment methods with as much ease as their online counter partners. So the question arises how this can be done? The answer for this is to address all these traditional methods, the straightforward way to do this without investing in payment infrastructure is with Digital Payment Links.

What are the Payment Links?

Payment links are the web links that are securely generated and by clicking on which customer can make an online payment. Payment links provide ease and flexibility of payment for sellers as well as customers. A seller can receive payment in three simple steps:

payment gateway integration

Create Link: Payment links can be created individually or uploaded in bulk via API or Dashboard. Details like amount, receipt number and link expiry can be managed with flexible solutions.

Share Link: After creation, the payment link can be shared through SMS, Email, Facebook messenger, and Whatsapp and more.

Get Paid: Digital Payment Guru’s payment gateway services provide the built-in checkout method with the support for multiple payment methods Credit/Debit cards, Net Banking, UPI and more, thus reducing the payment barrier and increasing business reach.

Benefits of Payment Links:

  • Less chance of fraud and robbery as no cash is held on premise and for every transaction customer receives a receipt and email, and all possible information on the transaction. Also, the payment goes directly into the bank account so there is a low risk of robbery.
  • Relief from cash handling fees from the bank and the trips to banks to pay it. The transaction can be done from the mobile phone thus reducing efforts of standing in a queue and no physical activity is done in the transfer process thus eliminating handling fees.
  • More marketing opportunities by collecting customer data for future use.
  • Average spend tends to increase. As we have access to the entire amount in the account, spend increases as one can spend until the account goes nil unlike traditional cash, one can spend only the cash he/she is carrying.

Related Post: Key Benefits Of Payment Gateway Integration for Business

Drawbacks of payment link:

  • Potential customers that would like to pay with cash may be excluded. As some people in India still feel cash payment is safe than online payment.
  • Processing fees are likely to increase if the cash is withdrawn altogether. Payment providers charge service fees so if the amount is huge the charge will be more.
  • Privacy for the customer is less. Many times credentials can be leaked while typing as someone can peek into the phone.
  • Technical Problems can cause online payment methods to go down.

       

Digital Payment Guru provides a customized dashboard for managing links, checking payment status, and getting real-time data insights to manage the business better. Payment links are very well suitable for all business whether its online or offline. Payment link effortlessly links into business ecosystems and supports the host of used cases like:

Small Business: For small and traditional businesses which do not have a website or an application payment link is the best way to start accepting payment links online.

Related Post: Technology Trends Impacting Small Business Payments

Alternate Payment use case: Payment links can be used in cases such as cash on delivery or partial payment.

Chatbot integration: Implementation of chatbot is increasing for better customer experience and to provide all the technical support to the customer. Thus chatbot implementation can resolve many issues that the customers are having with online payment.

Social Media business: Running a business on WhatsApp? An easy solution to initiate payment online is by using payment links. Payment links can be shared easily on all the social media platforms like Facebook, Instagram and many more, using which customer can make a quick payment.

When it comes to online payment ecosystem, payment gateway integration plays a pivotal role and choosing a wrong gateway for accepting payment from the customer can lower down the entire payment process. Thus payment gateway should be picked that suits your business.

Digital Payment Guru is a team of payment gateway experts having years of experience with several banking institutions. We target to bring all MSMEs online by implementing best digital payment gateway integration system and provide world-class experiences that are easier, quick, secure & affordable, thus generating innovative opportunities & sustainable livings. We assume every business design deserves to be on the Internet to flourish.

online payment gateway integration

Points to consider for Payment Gateway Integration in Mobile application

Life has become simpler with the use of cashless payment methods like a debit card or credit card, these tiny cards allow us to spend enormous amount without any struggle thus has become an addictive process. Being a convenient method, it has now moved to mobile apps and website concurring the entire online business. With no doubt, mobile phones are the leading edge of technology of this revolution. Customers find it handy to shop from mobile thus having a mobile app for your business can help increase revenue. If you want to have a mobile application involving payment operations and you know nothing about payment gateway then you are at the right place, continue reading till the end to find out what is payment gateway. In this blog, we talk about what is payment gateway and how it can be integrated into your mobile application.

What is a Payment gateway?

Well, payment gateway services are the only way in which you can accept payments through a website or mobile applications. They act as a bridge between the transaction that the customer wants to make and the payment processor. The app cannot directly connect to payment processors for security reasons thus payment gateways are required.

How does Payment Gateway work?

Firstly internet connection is required to access the payment gateway service. While proceeding with the payment you need to choose the payment mode like Credit/Debit card and fill in the details.

Once you finish filling up the details the data is sent to payment gateway system which then transfers the data to a bank associated with a card. Bank creates request with payment system like visa or master card depending on the card used. These payment systems check if the customer has required amount on balance to pay for the purchase, if yes the bank directly connects with the merchant and the amount is transferred to merchants account within several days.

Related Post: Key Benefits Of Payment Gateway Integration for Business

online payment gateway integration

What are the things to consider before Integrating Payment Gateway?

  1. Merchant account: Merchant account is a must for a seller as it temporarily holds the amount received from the sales in the app and then transfers it to the regular bank account. If a payment gateway is integrated into the application then the provider will first verify the transaction and send it to the merchant account. There are two types of merchant accounts.
  • Dedicated Merchant Account.
  • Aggregate Merchant Account.

Dedicated Merchant Account is custom made for business transactions, it is suitable for individual business owners or merchants. But implementation of dedicated merchant account requires an additional expenditure which causes difficulties for someone tight on budget.

A user can easily manage funds and expense but the disadvantage is that it takes a longer time for the purchase process and does a deep inspection of credit check.

Aggregated Merchant Account is where all the money from other businesses are stored altogether like a bank which is shared among several people. To connect with an aggregate merchant account you need to provide so information about your company and the type of product you intend to sell. The process is far less complicated compared to a dedicated merchant account. The disadvantage is that it gives less control over how long it takes to get your money.

  1. Ease of Payment Gateway Integration: The process of integrating payment gateway has to be simple which is possible if the developer SDK is simple and take minimum developer time for integration and the updates are easily handled by the merchant.

The SDK must be light to ensure it occupies minimum space in users mobile.

  1. User-friendly UI: User Interface of the online payment gateway must compliment the overall brand language. UI must be such that customer can make a transaction without any conflict. The bank pages should be mobile friendly. There should be the least number of steps for completing a transaction.
  2. Payment Analytics: Analytics helps to figure out actual problems, this helps to optimize the payment experience in the app. There are several aspects of online payment such as payment failure, Double payment, refund and more. Analytics helps to identify all of them thus should be considered while integrating payment gateway in the app.
  3. Customer Support: Customer Support helps in addressing issues related to payment integration and post-integration. Merchant overlooks for customer support, A payment gateway should provide an effective solution to all payment related queries. For instance, best payment integration service providers offer customer support for all payment related queries and ensure that they are resolved in the shortest possible time.
  4. Payment Receipt: After every transaction, the customer must receive confirmation mail regarding the transaction, this helps in building customer trust. Payment gateway has direct access to transaction status and thus status should be shared with the customer. Payment receipt helps in building brand engagement for the merchant.
  5. Features and Plugins: All the payment gateways have different features and plugins which differentiate them from each other. These features help in optimizing payment experience to provide a better payment interface for customers. Card saving is one of the features where customers card details are saved for future purchases. Another feature is auto OPT reading wherein customer need not have to type in the OPT manually the payment gateway automatically reads the OTP from users mobile thus reducing the chance of manual error.

When it comes to choosing a payment gateway for your mobile app, consider all the factors from customer support, analytics to features and choose the one that is closest to your business needs.

Digital Payment Guru is a team of payment gateway experts having years of experience of years with several banking institutions. We target is to bring all MSMEs online by implementing best digital payment gateway integration system and provide world-class experiences that are easier, quick, secure & affordable, thus generating innovative opportunities & sustainable livings. We assume every business design deserves to be on the Internet to flourish.

 

 

 

online payment gateway integration

Digital Payment Gateway for Successfull E-Commerce Business

Presently, Internet communication technology has made the entire system not only interactive, integrated and seamless but has also produced whole new opportunities and possibilities for cross‐industry alliances. Data networks across countries have been democratized and supported approximately one‐third of human society to share music, information, data, and social and cultural life on an open platform. This reach of communication technology and information has enabled businesses to manage their transactions without even meeting personally. This method of transacting business over communication technology, generally known as the internet, is known as “electronic commerce” or e‐commerce (EC). EC is not just about purchasing and selling, it is about electronically interacting, collaborating and exploring information.

It has come to impact a notable portion of world businesses, professions, and of course, people. The term E-Commerce was coined in the beginning 1990s when the internet became popularized and users began flocking to participate in the World Wide Web. So when the transactions or buying and selling goods and services online started the online payment gateway came in to picture.

When you pay to business using an electronic medium, its called online digital payment gateway and the application that carries out this process is termed as digital payment gateway integration.

The increasing use of Internet-based banking and shopping has seen the growth of multiple e-commerce payment systems and technology has been evolved to enhance, improve and provide secure and safe e-payment transactions.

online payment gateway integration

Related Post: Key Benefits Of Payment Gateway Integration for Business

Paperless e-commerce digital payments have revolutionized payment processing by reducing paperwork, transaction costs, and personnel cost. Also, there are many options available in the market offering companies with a cheap payment gateway. These digital payment systems are user-friendly and utilize less time than manual processing and assist businesses to extend their market reach.

Best Digital Payment Methods of e-commerce in use today are:

Credit Card

The most famous and common method of payment for e-commerce transactions is through credit cards. It is very easy to use and the customer has to simply enter their credit card number and expiry date mentioned, on a small plastic card with a unique number attached with an account, in the appropriate field on the merchant’s website. To increase the security system, improved security measures, such as the use of a card verification number (CVN), have been included in online credit card payments. The CVN method helps identify fraud or cheating by matching the CVN number with the credit card holder’s details. When a shopper purchases a product or service via credit card, credit card issuer bank pays on behalf of the buyer and the shopper has a certain time period after which he can pay the credit card bill which usually has a monthly payment cycle.

Debit Card

Debit cards are the second highest e-commerce payment method in India. Shoppers who want to pay online within their budgetary limits prefer to pay using their Debit cards. Debit card, just like a credit card, is a small plastic card with a unique number linked with the bank account number.

With the debit card, consumers can only pay for obtained goods with the money that is already there in his bank account as opposed to the credit card where the outlay that the buyer spends are charged to him and payments are done at the end of the billing time. This is the principal difference between debit and credit card is that the amount gets deducted from the card’s bank account directly and there should be adequate balance in the bank account for the transaction to get completed; whereas, in case of a credit card purchase, there is no such requirement.

Smart Card

It is a plastic card fixed with a microprocessor that has the consumer’s personal details saved in it and can be loaded with funds to perform online transactions and instant payment of bills. The funds that are loaded in the smart card decreases as per the usage by the shopper and should be reloaded from his bank account. The smart card is again similar to a credit card or a debit card in looks, but it has a tiny microprocessor chip installed in it. It has the capacity to save a customer’s work and personal details. It is best when traveling to foreign countries for leisure or business trips. They are accessed using a PIN that every customer is assigned with. Smart cards are secure, as they store data in an encrypted form and being less expensive. Smart cards can only be Smart cards are secure, as they store information in an encrypted format and are less expensive/provides faster processing.

Related Post:Technology Trends Impacting Small Business Payments

online payment gateway integration

E-Wallet

E-Wallet is a prepaid account that enables the consumer to save many credit cards, debit card, and bank account numbers in a safe and secure environment. This excludes the need to key in account details all the time while doing payments. Once the consumer has registered and created E-Wallet profile, he can execute payments faster. Nowadays this type of method is easily possible through mobile phones. To establish the mobile payment system, the consumer just has to install software from his service provider’s website and then link the credit card or mobile billing details to the software.E-wallet has transformed online shopping and given a boost to e-commerce being the best digital payment integration method.

Netbanking

This is another modern way of doing e-commerce payments. It is an easy process of paying for online shopping instantly from the customer’s bank. It applies a similar method as the debit card of paying money that is already there in the buyer’s bank. Net banking does not require the user to possess a card for payment purposes just the user must register with his bank for the net banking facility. While performing the transaction the customer just requires to insert in their net banking id and pin. With such simple procedure, digital payment gateway method has revolutionized fun transfer from one bank account to another. Accounts can be in the same bank or another bank. Fund transfer can be performed using ATM (Automated Teller Machine) or using a computer or even through phones by installing their banks’ application in which they hold the account.

Digital Payment Guru is a team of payment gateway experts having years of experience of years with several banking institutions. We target is to bring all MSMEs online by implementing best digital payment gateway integration system and provide world-class experiences that are easier, quick, secure & affordable, thus generating innovative opportunities & sustainable livings. We assume every business design deserves to be on the Internet to flourish.