payment gateway integration

How to integrate a Payment Gateway?

If you are running an e-commerce platform or just having an online presence, you need to have something using which your customers can make a payment online. To enable a seamless and convenient payment option which is also secure at the same time, payment gateway is something that you will definitely need to enable your website to accept payments online. While choosing a payment gateway you have to check if the payment gateway supports all your business requirements. It has to be compatible with your existing platform, it should provide multiple payment options, and mainly it should be protected from fraud.

What is a Payment gateway?

Well, payment gateway services are the only way in which you can accept payments through a website or mobile application. They act as a bridge between the transaction that the customer wants to make and the payment processor. The app cannot directly connect to payment processors for security reasons thus payment gateways are required.

The payment gateway can handle the following types of transactions:

Authorization: It is the type of transaction wherein it is checked whether the user has enough amount in his bank account to make the payment for the desired product or service. If he has the amount then the order is placed. Such type of transaction is used for the orders that take time to ship.

Capture: Capture is the actual processing of the funds to the merchants account after the authorization transaction.

Sale: Sale transactions are a combination of Authorization and Capture transactions wherein users card details are first authorized to check if there are enough funds in users account to make payment for the product. After authorization, the funds may or may not get captured. It is used for immediate purchases like subscriptions and e-tickets.

Refunds: The mode of transaction in which order is canceled and the merchant has to process the refund to the user.

Void: It is similar to a refund but can be initiated only when the funds are not captured.

Related Post: Why does your refund take time?

How to integrate a payment gateway?

payment gateway integration

There are several methods for the integration of payment gateway into your website.

  • Hosted Gateway: Hosted method is a third party integration method and the customers require to leave the current web page and are directed to the payment page to complete the payment. Here the payment processing is taken care of by a service provider, also the card details of the client are saved by the vendor thus this method does not require PCI DSS and provides easy integration. Also, the drawback of such a payment gateway is that the customers may not trust the third party payment system and directing them to a different page will lower your conversion rate creating a negative impact on your brand. Such a payment gateway is suitable for small to medium businesses.

How to integrate: The guidelines are available on the vendor’s website. A javascript code is available on their website which needs to be integrated into your website, after integration it places a button on your website by clicking on which it activates vendors API to manage the transaction.

  • Non-Hosted Method: Non-Hosted methods allow customers to make payments without having to leave the current page. This method allows the integration of payment gateway through APIs. The benefits of having an integrated payment gateway are that you have full control over the transaction unlike hosted integration method and also provides easy customization of payment gateway to compliment your website. The drawback is the maintenance of the payment gateway infrastructure, also before integration of a non-hosted payment gateway you need to be PCI compliant as all the clients’ card details will be stored on your own server and it becomes quite tricky if you opt for any customization. This payment gateway is suitable for medium to high business that relies on branding and user experience.

How to integrate: Non-Hosted payment gateway integration is done via API into your website. Also, a technical team is required for the integration of payment gateway. Most non-hosted payment gateway providers have a well-documented guide readily available.

Related Post: How is a payment gateway beneficial for B2B companies?

  • Direct Post Method: Direct post method allows the customers to make the payment without leaving the current web page. Also, you do not need to obtain PCI compliance. It assumes that the details of the transaction are directly sent to the payment gateway after the customer clicks on the payment button. The data is transferred to the gateway and processor without being saved on your own server. The benefits of direct post methods are similar to that of non-hosted payment gateway like the customization option but without having to be PCI compliant and the user make payments without getting directed to any other page. The drawback is that is it not completely secure. These payment gateways are suitable for all types of businesses.

How to Integrate: The payment gateway service providers may set a connection between the payment gateway and shopping cart to transfer the user’s credentials.

 

Online Payment Fraud

How is the Youth Affected by Online Payment Frauds in India?

Online transactions have taken the market by storm. The positives of digital payment have compelled most businesses to add this method as a mode of payment. Doesn’t everything sound too good to be true? Well, digital payments have downsides to it too and with more and more people becoming aware of the risks of data breaches, banks and payment gateways are finding better ways to secure the customer data.


Studies suggest that there is a strong correlation between the rise in adoption of mobile applications, online payments and an increase in financial fraud. As per a global survey conducted by FIS in 2019, statistics state that Indians are amongst the most frequent victims of online banking frauds so much so that the rate has doubled to 37% this year against 18% from last year.


The rapid pace of digitization has created a competitive situation in the market wherein banks and payment wallets have developed apps for customers along with websites to complete quick and hassle-free transactions. Yet, around 96% of people who chose mobile apps over traditional modes of payment were affected by online payment fraud.
As per the data released by RBI for the financial year 2017-18, banks lost around Rs 32,000 crores of public money to online payment fraud. This showed a three-fold rise in the digital scams in the last 5 years.


Let’s dive a little deeper into the different types of payment frauds and what steps have been taken by financial institutes to curb the repetition of such cases.


What are the common types of online payment frauds?

Online Phishing
Even after banks repeatedly sending out notices and warnings about the types of payment frauds and how to be wary of them, hackers find a way to pose as authorized personnel to commit the crime. The most common types of payment frauds in India are:

Phishing: Phishing is the process of accessing the target’s personal information and financial credentials through e-mails, text messages, or over calls. This sensitive information obtained by hackers is then used by them to their benefit.
Friendly Fraud: Also known as a Chargeback Fraud, Friendly Fraud is when a customer (fraudster) completes the payment process with his own credit card. On receiving the goods or service, he then requests the issuing bank for a chargeback stating that his card was lost.
Unsafe apps and websites: While casually browsing on the internet, we come across a number of pop-ups and are rerouted to unknown websites or app links that turn out to be fraudulent. People who are unaware of the pitfalls of such scenarios tend to give away sensitive information that is later misused against them.

Related Post: What is Online Fraud and How to prevent it?

Why is there a rise in online payment fraud in India?

After businesses bore the blow of demonetization, close to 1/3rd of India’s population resorted to online payment systems. It then became fairly easy for hackers to obtain confidential data. Some of the reason why there was a hike in the rate of frauds is:


• Lack of prosecution for such crimes.
• Low priority of digital payment frauds.
• Frequent calls from people pretending to be from banks and asking you for your personal details.
• Difficulty in nabbing the fraudster due to fake accounts created by him.


Who is affected the most by online payment frauds?

A number of factors drove the younger generation to move to online modes of payment from its traditional counterparts. Low cost of mobile data connectivity, user-friendly interface of apps and websites and convenience on-the-go form the top three tiers that contribute to the growth of digital payments. The age group of 18-37 is the prime audience that is affected by such online frauds as they are the working class and it is convenient for them to make transactions while travelling because of their busy schedules.


How are payment gateways securing customer data and preventing online fraud?

Since a large chunk of people is opting for payment gateway integrations, it goes without saying that data security becomes a major concern. Many steps are taken by such gateways to ensure the customer’s information is safe and secure. Some of the basic but important methods of securing data are:


• SSL Protocol
• PCI DSS Compliance
• Tokenization
• Encryption of data

Such steps create a sense of security on the minds of the customers so they complete transactions without giving it a second thought.

We, at Digital Payment Guru, partner with payment gateways that are leading in the market. We understand your concern of online payment fraud and ensure all transactions are secured under PCI DSS Level 1 compliant technology and fraud scrub. This allows customers to go ahead and make payments without worrying about the threats of data leaks. Head on to Digital Payment Guru to know more!

How is the payment gateway beneficial for B2B companies?

B2B companies are switching to digital payments to simplify their daily business operations. B2b companies have a greater liking for digital payments over traditional payments.

There are still several companies that prefer traditional methods through checks and cash, where digital payment methods have made online payments easy with various payment modes like UPI, Netbanking, Credit/Debit cards.

How B2B companies transaction work?

Well, a transaction is called B2B when one of the business acts a customer to other business, the transaction can involve services like development, email tools and more or can involve parts and units. Payment gateway became necessary for B2B companies with the rise of digital payments. With the growing business, managing payments of vendors and suppliers through cash and check becomes a difficult task.

Why should B2B companies have a payment gateway?

During the purchase of supplies and services businesses usually, prefer to make bulk payments. They look out for multiple payment modes and want to be sure their payment is secure. They want to have a track of these payments and also they want to trust their business partners.

Well, all of the above-mentioned things are not possible with traditional payments, in fact, there are more cons in traditional payment method like the check gets bounced, cash is difficult during bulk transactions. Thus, having a payment gateway simplifies these problems providing complete transactions and providing multiple payment modes which can increase customer footfall for the B2B industry.

Related Post:Key Benefits Of Payment Gateway Integration for Business

Benefits of B2B companies having a payment gateway.

In business, your Time is Money and payment gateway handles both these entities. The ease of payments with lesser errors enables B2B companies to accelerate their transactions from vendors to suppliers. Following are the benefits of having a payment gateway.

  1. Saves Time and Efforts by providing payment button by clicking on which payments can be made thus eliminating the efforts of handling paper checks.Payment Button
  2. Guarantees the payment from the buyer to the seller.
  3. Trackable goods and services and payment notifications.
  4. All online payments are secure giving the seller confidence to do business with new parties.
  5. Faster payment collection with guaranteed to reach clients at a specific period.
  6. Hassle-free payments by eliminating the security risks associated with cash payment.

Why Switch to Digital Payments from Traditional Payments?

In traditional payments dealing with cash and checks can get tedious at times, also drawback is to physically mail the invoices to the clients which consume a lot of time and effort. Payment gateways eliminate this process by providing payment automation wherein your clients get a notification for payments they make thus avoiding the hassle of managing cash, checks and physically sending the emails.

Related Post: Digital Payment Gateway for Successful E-Commerce Business

How B2B companies use payment gateways?

online payment

  1. Integrate a payment gateway into the website: Many companies integrate payment gateway on their website allowing the customers to make a purchase from the website. This also allows them to choose from the various mode of payments like credit/debit card, Netbanking, UPI. Most business also provides NEFT.
  2. Add bank details on website or email bank details: Many companies provide bank details on their website or in pricing section which added into account to transfer the amount. Some companies email their client the bank details to receive payments.
  3. Payment Links: This is the easiest way of collecting the payments, B2B companies share the payment link on social media platforms like Facebook, Whatsapp, SMS. Customer can click on this link and make payments. Payment also offers customers to use multiple payment modes to make payment.
  4. Recurring Payment: B2B companies provide recurring payment set up for their client so they do not need to worry about paying at regular intervals. Recurring payments are basically instructions send to the bank to debit the amount at a certain date.

How Digital Payment Guru facilitates B2B companies?

Digital Payment Guru provides top payment gateways like PayPal, PayU, Instamojo, Atom and Paytm at best prices compared to market rates. We help you choose the best payment gateway according to your business by analyzing your business needs.